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	<title>Flatterline &#187; Startups</title>
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	<description>Kick ass developers helping web startups realize their vision.</description>
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		<title>2009-04-30: Recap of Phoenix OpenCoffee Club</title>
		<link>http://flatterline.com/index.php/2009/05/03/2009-04-30-recap-of-phoenix-opencoffee-club/</link>
		<comments>http://flatterline.com/index.php/2009/05/03/2009-04-30-recap-of-phoenix-opencoffee-club/#comments</comments>
		<pubDate>Mon, 04 May 2009 04:32:08 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[opencoffee]]></category>
		<category><![CDATA[phoenix]]></category>

		<guid isPermaLink="false">http://flatterline.com/?p=252</guid>
		<description><![CDATA[
  
    
  
Photo by tonx.

We had a great turnout for the first Phoenix OpenCoffee Club, which took place April 30th at Fair Trade Cafe. About a dozen people, both entrepreneurs and investors, attended and spent several hours getting to know each other over some great coffee.
We heard at least [...]]]></description>
			<content:encoded><![CDATA[<div class="left">
  <a href="http://www.flickr.com/photos/tonx/17189040/"><br />
    <img title="Latte Art" src="http://farm1.static.flickr.com/13/17189040_a78ea36a0d_m_d.jpg" alt="Photo by tonx." width="160" height="115" /><br />
  </a></p>
<p class="caption">Photo by tonx.</p>
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<p>We had a great turnout for the first <a href="http://flatterline.com/index.php/2009/04/24/phoenix-opencoffee-club/">Phoenix OpenCoffee Club</a>, which took place April 30th at <a href="http://www.azfairtrade.com/cafe/">Fair Trade Cafe</a>. About a dozen people, both entrepreneurs and investors, attended and spent several hours getting to know each other over some great coffee.</p>
<p>We heard at least 6 ideas pitched and discussed during the 2 hours we were there. The assembled group wasn&#8217;t shy about asking questions and raising concerns of the entrepreneurs pitching their ideas either. I know everyone appreciated hearing the perspectives of entrepreneurs and investors alike. We hope everyone who attended found the meetup engaging and useful. We sure did!</p>
<p>Special thanks to Fair Trade Cafe for allowing us to host our event there. The <a href="http://upcoming.yahoo.com/event/2561649/">May 7th Phoenix OpenCoffee Club</a> will be held at Hob Nobs Coffee House. We&#8217;ll try to have OpenCoffee Club every Thursday, so it&#8217;s not a big deal if there are times you can&#8217;t make it. Hope to see you there!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Optimizing hardware costs for Amazon EC2</title>
		<link>http://flatterline.com/index.php/2009/04/27/optimizing-hardware-costs-for-amazon-ec2/</link>
		<comments>http://flatterline.com/index.php/2009/04/27/optimizing-hardware-costs-for-amazon-ec2/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 17:29:05 +0000</pubDate>
		<dc:creator>chris</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Amazon EC2]]></category>
		<category><![CDATA[capacity planning]]></category>
		<category><![CDATA[linear programming]]></category>
		<category><![CDATA[operations]]></category>

		<guid isPermaLink="false">http://flatterline.com/?p=193</guid>
		<description><![CDATA[
A happy application in the cloud.
Photo by Timothy K. Hamilton.

Flatterline believes heavily in the power of cloud computing. Dynamically allocated hardware on a pay-for-what-you-need basis has tremendous advantages when it comes to helping clients manage and provision their clusters. The main advantage of cloud computing is dynamically growing, or shrinking, hardware as the needs of [...]]]></description>
			<content:encoded><![CDATA[<div class="left"><img title="A happy application in the cloud. Photo by Timothy K. Hamilton." src="http://farm1.static.flickr.com/67/170500174_d15d6c5541_m_d.jpg" alt="Cloud" width="160" height="120" /></p>
<p class="caption">A happy application in the cloud.<br />
Photo by Timothy K. Hamilton.
</div>
<p>Flatterline believes heavily in the power of <a href="http://en.wikipedia.org/wiki/Cloud_computing">cloud computing</a>. Dynamically allocated hardware on a pay-for-what-you-need basis has tremendous advantages when it comes to helping clients manage and provision their clusters. The main advantage of cloud computing is dynamically growing, or shrinking, hardware as the needs of the application change.</p>
<p>Because of the dynamic nature of cloud computing, we don&#8217;t need a guaranteed answer on hardware requirements up front. However, a client may want a ballpark figure in order to set aside the right amount of budget or let investors know the estimated operational cost. You could crunch the numbers yourself, but why would you do that when we&#8217;ve already automated the process for you?</p>
<h3>Determining optimal cost</h3>
<p>We&#8217;ve constructed a very basic model for minimizing the cost of <a href="http://aws.amazon.com/ec2/">Amazon EC2</a> hardware resources which satisfies a minimum number of <a href="http://aws.amazon.com/ec2/instance-types/">EC2 Compute Units</a> and a given amount of RAM per process. The technique uses <a title="Linear programming" href="http://en.wikipedia.org/wiki/Linear_programming">linear programming</a> and the <a title="GNU Linear programming kit" href="http://en.wikipedia.org/wiki/GNU_Linear_Programming_Kit">GNU linear programming kit (GLPK)</a>. <strong>Note</strong>: I&#8217;m a math geek that likes linear modeling, so if you&#8217;re unfamiliar with either, I&#8217;d be happy to chat with you about them over lunch.</p>
<h3>Installation</h3>
<p>First, install the GLPK. On Ubuntu execute the command</p>
<pre>sudo aptitude install glpk</pre>
<p>on Mac OS X execute the command</p>
<pre>sudo port install glpk</pre>
<p>Next, download the following gist as <code>cloud_cost.txt</code>.</p>
<p><script src="http://gist.github.com/101809.js"></script></p>
<h3>Computing the cost</h3>
<p>The model requires the specification of two variables: total number of EC2 Compute Units and RAM. Both variables are specified at the bottom with <code>param unitsNeeded</code> and <code>param ramRequiredPerAppInstance</code> respectively. Change these params to reflect your particular situation. <strong>Note</strong>: A future article will explore capacity planning in more detail.</p>
<p>When you&#8217;re ready, execute the solver using the following command:</p>
<pre>glpsol --model cloud_cost.txt --output result.txt</pre>
<h3>Analyzing the results</h3>
<p>The program generates the result into a file called <code>result.txt</code>. Assuming 500 EC2 Compute Units with 125MB of RAM per process, the file will look something like the following:</p>
<pre>Problem:    cloud_cost
Rows:       7
Columns:    5 (5 integer, 0 binary)
Non-zeros:  15
Status:     INTEGER OPTIMAL
Objective:  cost = 14400 (MINimum)

 1 InstanceQuantity[Small]
                    *              0             0
 2 InstanceQuantity[Large]
                    *              0             0
 3 InstanceQuantity[XLarge]
                    *              0             0
 4 InstanceQuantity[HCPULarge]
                    *              0             0
 5 InstanceQuantity[HCPUXLarge]
                    *             25             0</pre>
<p>The objective function was cost, so the optimal arrangement of hardware needed to get that computational power costs $14,400/month. The second column of the hardware arrangement indicates the number of instance needed. In this case we need 25 high-CPU, extra large instances.</p>
<p><strong>Did you find this useful? Let us know in the comments!</strong></p>
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		<item>
		<title>Phoenix OpenCoffee Club</title>
		<link>http://flatterline.com/index.php/2009/04/24/phoenix-opencoffee-club/</link>
		<comments>http://flatterline.com/index.php/2009/04/24/phoenix-opencoffee-club/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 18:33:15 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[opencoffee]]></category>
		<category><![CDATA[phoenix]]></category>

		<guid isPermaLink="false">http://flatterline.com/?p=163</guid>
		<description><![CDATA[
  

At Flatterline, our stated mission is to help startups realize their vision. To that end, we&#8217;ve decided to help bring OpenCoffee Club to Phoenix.
What is OpenCoffee Club?
OpenCoffee Club is a weekly gathering of entrepreneurs and investors in an informal setting (a.k.a, a coffee shop). The goal is to bring these entrepreneurs and investors [...]]]></description>
			<content:encoded><![CDATA[<div class="left">
  <a href="http://opencoffeeclub.org"><img src="http://flatterline.com/wp-content/uploads/2009/04/occ_logo.gif" alt="occ_logo" title="occ_logo" width="200" height="32" class="size-full wp-image-166" /></a>
</div>
<p>At Flatterline, our stated mission is to help startups realize their vision. To that end, we&#8217;ve decided to help bring <a href="http://upcoming.yahoo.com/group/15697/">OpenCoffee Club to Phoenix</a>.</p>
<h3>What is OpenCoffee Club?</h3>
<p>OpenCoffee Club is a weekly gathering of entrepreneurs and investors in an informal setting (a.k.a, a coffee shop). The goal is to bring these entrepreneurs and investors together to talk about projects, collaborate and get to know each other.</p>
<p>It was originally started in London by <a href="http://www.indexventures.com/team#profile_id_10">Saul Klein, a venture partner at Index Ventures</a>. Since then, over 80 OpenCoffee Clubs have sprung up worldwide. You can read more about it on <a href="http://localglobe.blogspot.com/2007/02/opencoffee-club.html">Saul&#8217;s blog</a> or at <a href="http://www.readwriteweb.com/archives/the_open_coffee_club_movement.php">ReadWriteWeb</a>.</p>
<h3>Why?</h3>
<p>On a recent trip to Boulder, CO I attended an OpenCoffee Club facilitated by <a href="http://www.askthevc.com/blog/">Jason Mendelson</a> of the <a href="http://www.foundrygroup.com/">Foundry Group</a>. It was really inspiring to see such a vibrant startup community meeting regularly to discuss ideas, share problems, give advice and, most of all, listen to each other.</p>
<p>We believe that Phoenix has a lot of talented, entrepreneurial people. We want them to have the best chance to grow and succeed and this is one small way we see that happening.</p>
<p>The first meetup will be on Thursday, April 30 from 8am &#8211; 10am at Fair Trade Coffee. <a href="http://upcoming.yahoo.com/event/2473241/">Please let us know you&#8217;re coming</a>.</p>
<p><strong>In what other ways can we help the Phoenix startup community thrive?</strong></p>
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